Signage and Wayfinding Plan
Edward Tucker Architects is developing a signage and wayfinding plan for Marshall University, focused on creating a strong campus identity, improving campus navigation, and establishing a standard for signage across Marshall’s Huntington and satellite campuses.
The project began with a series of surveys directed at the students, staff, and faculty on Marshall’s Huntington campus. Participants were asked about their methods of travel, perceived quality of the existing identification and wayfinding signage, and to rank buildings based on quality of interior and exterior signage.
A multi-phase signage and wayfinding plan was developed to address the concerns highlighted in the survey responses. ETA, Paris Signs, and MESH created six sign families, categories of signs dedicated to addressing a separate area of concern on campus, while providing a cohesive brand. The first phase, completing installation by Summer 2025, focused on transportation and building identification.
Future phases will focus on vehicular and pedestrian wayfinding, ADA accessibility wayfinding, and signage aimed at highlighting Marshall’s strong campus identity.